Serbian steelworks going strong Chinese manufacturer injects vigor into plant on the verge of collapse
China Daily Globa
2024/05/10

Aerial photo taken on Aug 16, 2021 shows the Smederevo Steelworks, Serbia. [HBIS Serbia/Handout via Xinhua]


At the confluence of the Danube and Morava rivers lies the Serbian  city of Smederevo and the 111-year-old Smederevo steelworks, the pride  of Serbia's steel industry.

In April of 2016, Chinese steel manufacturer HBIS Group acquired the  plant, which was on the verge of collapse. Two months later on June 19,  President Xi Jinping visited the factory during his state visit to  Serbia and met local workers face-to-face.

Vladan Mihailovic, chief operating officer of the steelworks,  remembered that Xi said the plant would surely be revitalized and play a  positive role in increasing local employment, improving people's living  standards and advancing Serbia's economic development.

"The workers gave a warm applause to President Xi's words," he recalled.

With efforts from both sides, the factory gradually emerged from its crisis.

These days, the factory, known as HBIS Smederevo Steel Plant, has  become a flagship project of Belt and Road cooperation between the  countries.

On April 29, the Chinese president wrote a reply to a letter sent by  30 representatives of Serbian workers at the plant, once again drawing  public attention to the factory.

In his reply, Xi said he was very happy that the plant had quickly  turned from loss to profit following the investment by the Chinese  enterprise, and that more than 5,000 workers have had their jobs secured  and that thousands of families are enjoying a peaceful and happy life.

"I hope you will continue to do your own jobs wholeheartedly and  dedicate yourself enthusiastically to the operation and development of  the plant, so as to make new and greater contributions to the  socioeconomic development of Serbia and the consolidation of the  ironclad China-Serbia friendship," Xi said.

Mihailovic, the chief operating officer, said, "Currently, the  production and operation status and technical indicators of the plant  are in the best shape since its establishment."

A series of pertinent measures taken by the Chinese management team have given the plant a fresh look.

The Chinese side led the transformation and upgrades of the plant's  original equipment, sending 20 technical and management teams and over  260 experts from China to carry out assessments and implement more than  120 technical upgrade projects.

"The changes we've made to this plant have been aimed to empower it,  to make it develop in a sustainable way and to revitalize it, which is  not a short-term, short-sighted approach," said Yu Yong, chairman of  HBIS Group.

In the past eight years, the market for the plant's products has  expanded from Central and Eastern Europe to destinations such as Western  Europe, the United States and Latin America.

Since 2016, the plant has realized cumulative export earnings of 4.77  billion euros ($5.1 billion), making it Serbia's top exporter for a  number of years.

Last year, the steelworks contributed 795 million euros to the city  of Smederevo's annual production output, and accounting for 1.15 percent  of Serbia's annual GDP.

During the acquisition by the Chinese company eight years ago, the  plant had to put at ease the minds of the plant's more than 5,000  Serbian employees, who were waiting anxiously to see whether there would  be layoffs.

Eight years later, Ivan Matkovic, head of operations for rolling and  coil storage, recalled in excitement the pledge made at that time by the  Chinese management team: "Not a single existing employee of the plant  should be left behind!"

The 5,000 employees have remained at the plant, and most of its executives and department heads have been local.

Matkovic is a third-generation employee at the plant, with his grandfather and father having worked there.

He is a living witness to the prominent changes in the working environment over the past eight years.

With the renovation and introduction of intelligent equipment, the  employees are able to control and monitor production via computers with  the click of a mouse.

"I have two sons and a daughter, and I hope they will come here to work in the future," he said.

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