Tourists visit the Roman Agora in Athens, Greece, Sept. 10, 2022. (Xinhua/Marios Lolos)
"The Chinese market is one of the most important markets for our airport, our city and our country. It was among the top 15 markets for Athens before the pandemic," Ioanna Papadopoulou, director of communications and marketing at Athens International Airport, told Xinhua.
ATHENS, Jan. 18 (Xinhua) -- Greece is ready to welcome back Chinese tourists after China optimized its COVID-19 response. From Athens International Airport (AIA) to the country's hotels and restaurants, China's COVID-19 reopening has boosted hope that it will help strengthen a vital pillar of the Greek economy.
The tourism industry accounts for 25 percent of Greece's gross domestic product (GDP). Despite numerous major challenges in recent years, the sector showed resilience and in 2022 Greece generated over 18 billion euros (19.5 billion U. S. dollars) in tourism-related revenues, surpassing pre-pandemic record levels, Greek Tourism Minister Vassilis Kikilias told a recent forum here. He said he was confident that 2023 will be stronger.
"The Chinese market is one of the most important markets for our airport, our city and our country. It was among the top 15 markets for Athens before the pandemic," Ioanna Papadopoulou, AIA's director of communications and marketing, told Xinhua.
After the relaxation of COVID-19 travel restrictions, the Chinese market will again be one of Greece's fastest developing markets, she added.
The launch of a direct air link between Athens and Shanghai on Dec. 22, 2022, in addition to the already existing direct air link between the Greek capital and Beijing, signals a very good start for 2023, she said.
Tourists visit the Roman Agora in Athens, Greece, Sept. 10, 2022. (Xinhua/Marios Lolos)
Direct flights between Athens and Beijing commenced in 2017. In just two years, they helped to double the number of Chinese arrivals in AIA, from 108,613 to over 217,600 in 2019, according to the airport.
Chinese travelers will feel welcomed again once they get off their plane. "We are a Chinese-ready airport. We were a Chinese-ready airport before the pandemic. Right now, we have all the pieces in place to welcome the Chinese travelers," Papadopoulou said.
Virtual assistants can help the visitors with information in Chinese, and in AIA's duty-free shops Chinese customers can use all methods of payment they use back home. Sections of the airport's website are also translated into Chinese.
"We are ready to welcome our Chinese travelers back again. We tremendously missed them all during these three years of the pandemic," she said.
"It is a very good thing that now this market has reopened ... We are ready to welcome them again as we were welcoming them in 2019," Evgenios Vassilikos, secretary general of the Athens, Attica and Argosaronic Hotel Association and second vice president of the Hellenic Hoteliers Federation, told Xinhua.
"Greek hoteliers have always been prepared and learned new things about the Chinese market and the needs travelers had, so we are still ready to welcome them and follow their needs," he said.
Tourists visit the Roman Agora in Athens, Greece, Sept. 10, 2022. (Xinhua/Marios Lolos)
Spiros Bairaktaris runs a popular restaurant in the center of Athens, which was founded 144 years ago. He recalled that Chinese tourists love Greek food, music and everything in the country.
"We have historical ties with the Chinese people. We are all waiting for them with love from the bottom of our hearts, true love, to host them, to offer our services," Bairaktaris told Xinhua.
"All the restaurants are eager to see the Chinese coming," he said.
As the Chinese Spring Festival is drawing near, Papadopoulou told Xinhua that the AIA will display the Rabbit Mascot at the airport to mark the Chinese Year of the Rabbit.