“Meet Belgrade” Belgrade City Tourism Resource Promotion Event Held in Beijing_Cooperation between China and Central and Eastern European Countries

“Meet Belgrade” Belgrade City Tourism Resource Promotion Event Held in Beijing

CCTV

2026/10/15

On October 12, the “Meet Belgrade” Belgrade City Tourism Resource Promotion Event was held at the “Ivo Andrić” Serbian Cultural Center in Beijing. The event was jointly organized by the Tourist Organization of Belgrade, the Embassy of Serbia in China, the Ministry of Tourism and Youth of Serbia, the Ministry of Culture of Serbia, and the “Ivo Andrić” Serbian Cultural Center in Beijing.

Jelena Nikolić, Minister-Counsellor of the Embassy of Serbia in China; Miodrag Popović, Director of the Tourist Organization of Belgrade (TOB); Tatjana Soldat, Director of the “Ivo Andrić” Serbian Cultural Centre in Beijing; Shen Xiaoyu, Executive Director of the World Tourism Cities Federation; and Liu Yang, Director of the Secretariat of the International Tourism Alliance of Silk Road Cities, attended the event.

During the presentation session, the organizers gave a thematic presentation on Belgrade’s tourism resources and products, with a focus on hotels and related tourism activities that meet the “China Ready” standards and are fully adapted to Chinese tourists’ travel habits. A business matchmaking session was also arranged, aiming to promote practical cooperation between the two countries in areas such as mutual tourist flows and market promotion.

In June this year, representatives of the Tourist Organization of Belgrade and the City of Belgrade attended the 2026 WTCF Beijing Fragrant Hills Tourism Summit hosted by the World Tourism Cities Federation (WTCF), during which the City of Belgrade officially became a member of the Federation’s Council. As one of Belgrade’s most important source markets, China ranks among the top three in terms of tourist arrivals and overnight stays.

Speaking about the outcomes of the promotion event, Miodrag Popović, Director of the Tourist Organization of Belgrade, said: "The promotion event received widespread attention, and both the number of participants and the on-site response exceeded our expectations. Our representatives had thorough exchanges with various Chinese travel agencies, institutions, and tour operators, received a large number of inquiries, and established numerous business contacts."

It is reported that the Specialised Expo 2027 Belgrade will be held from May 15 to August 15, 2027, in Belgrade, the capital of Serbia. The China Pavilion, themed “Boundless Rhythm, Shared Future,” is one of the largest pavilions at this Expo.