“Pride of Chinese Manufacturing” Arrives! Chinese Brand ZXMOTO Enters Greece_Cooperation between China and Central and Eastern European Countries

“Pride of Chinese Manufacturing” Arrives! Chinese Brand ZXMOTO Enters Greece

cgw.gr

2026/10/17

The Greek motorcycle market is about to welcome another Chinese brand. Recently, the Greek Sfakianakis Group announced a partnership with Chinese motorcycle manufacturer ZXMOTO, under which it will become the brand’s exclusive importer in Greek and Bulgarian.

According to Greek media reports, the Sfakianakis Group has operated in the Greek market for more than 65 years, with business operations spanning 14 countries and extensive experience in the automotive and motorcycle sectors. This partnership is an important move by the Group to further expand its modern mobility business; the Group will be responsible for promoting ZXMOTO’s development in the Greek market.

ZXMOTO, headquartered in Chongqing, China, and is an emerging motorcycle manufacturer that has developed rapidly in recent years. The brand focuses on technological innovation and product performance, is committed to developing motorcycles that meet the needs of modern riders, and is actively expanding into international markets.

Notably, ZXMOTO achieved a historic breakthrough in international motorcycle racing this year. At the end of March 2026, in the Portuguese round, ZXMOTO won both races of the FIM Superbike World Championship (WSBK) in Portugal. This not only marked the first-ever victory for a Chinese brand in this top-tier competition, but also broke the decades-long dominance of European and Japanese brands such as Ducati and Yamaha.

According to the announcement released by the Sfakianakis Group, the two sides will focus on promoting the long-term development of ZXMOTO in the Greek market, will be committed to meeting the needs of local motorcycle consumers, and will gradually enhance the brand’s influence in the Greek market through improving customer service and building long-term trust relationships.

The Sfakianakis Group stated that ZXMOTO’s strategic direction is highly aligned with the outlook for the Greek motorcycle market. The Group will combine its industry experience with the brand's development potential to establish a long-term and stable business foundation for ZXMOTO in the Greek market.

At present, the specific models, pricing, and official launch date for the first batch of ZXMOTO motorcycles entering the Greek market have not yet been announced. (Cai Ling)